We are an international marketing company with a focus on the games industry. Our services and solutions are geared towards the target group-specific marketing of video and computer games. We offer everything you need to market your games from a single source.
Strategy development and market intelligence
Reaching the target groups is becoming increasingly difficult. We develop marketing plans with detailed target group segmentation, help to define the right customer journey, and implement an efficient acquisition funnel.
- Elaboration of individual marketing plans
- Development of go-to-market strategies
- Target group segmentation
- Market definition, sizing, and potential analysis
- Primary and secondary market research
Your virtual marketing office
Easily outsource all day-to-day administrative tasks to us so you have time to focus on finishing the project. Do you need a short-term cover for maternity leave? Bridge a month or two until your new colleague starts? It is crunch time, but no additional headcount was approved? We have got you covered!
- A fully equipped marketing office specialized for the challenges in the gaming industry
- Long-term experience and international network
- Professional handling of your daily business
- Briefing and monitoring of service providers and agencies
- Coordination with internal and external stakeholders
Product & brand management
Effective marketing isn´t just running advertising, it´s the perfect combination of product, pricing, distribution, and communication. We implement international strategies into sustainable local plans and make sure the brand is aligned with global requirements and values.
- Product management from A to Z
- Adaptation of international strategies to local markets
- Cross-functional planning to deliver best results
- Development of brand guidelines and monitoring of compliance
- Synchronization of all activities to achieve the defined business objectives
Project management & creative idea think tank
We manage your projects and clear obstacles out of the way. Effective project management means proactivity and the implementation of success-driven working processes. Creative out-of-the-box thinking and the implementation of special consumer activations are some of our specialties.
- Planning and implementation of one-off projects
- Realization of special consumer experiences
- Digital and hybrid brand activation
- Development of stunning big ideas
- Collaboration management with cross-industry brands
Marketing communication
We find the right audiences with the right message at the right time for your game and run striking communication tactics to convert them into fans and buyers. Our experienced creative services & asset creation department develops awareness-catching creatives that get you seen.
- Data-backed paid media, paid social and SEA campaigns
- Endemic and programmatic media buying, tracking, and performance evaluation
- Conception and creation of trailers, pre-rolls, and banners
- PR communication, press releases, sampling, and clipping service
- Conception and implementation of influencer activations
Content marketing & story telling
Happy and active communities are essential for every game as they can make or break their success. We help you to create values for your community and optimize the use of your social media channels. People love stories, so we tell stories that people like, react, comment on, and share. The content beast is always hungry.
- The narration of engaging stories
- Creation of editorial plans for all channels
- Development of key messaging
- Content production, copywriting, and localization
- Community management, sentiment analysis, and reports
